A case study on how reducing the cognitive load to make a selection, lead to 100% plus uplift in conversion. — About OYO Life: OYO Life offers long-term affordable housing for millennials and young professionals. The properties are equipped with essential amenities like Wi-Fi connectivity, television, refrigerator, furnishings, AC, regular housekeeping, power backup, CCTV surveillance, and 24/7 caretaking.

About Company: In March’19, OYO in collaboration with Yahoo! Japan, launched apartment rental service called OYO Life with over 1,000 residential units across Tokyo. It aims to provide hassle-free, affordable and furnished/unfurnished rental apartments to home seekers, thus doing away with the need for a hefty security deposit, key money, and introduction…

Digital forms are an adaptation from classic paper forms. Any organised corporation collects and record information from a customer prior to availing their services. With business becoming more data driven, it is essential to collect information to analyse market…

Idea is just like a monster that you build from scratch, a Frankenstein monster. You have to attach the limbs at the right places, correct placement of vital elements and before it becomes a living monster you have to believe in it. If it is a mess up with limbs…

UI/UX designers generally come across clients with tight deadlines or they might be working for a services based company where they need to manage the resources efficiently. In such scenarios, they generally have to cut short a lot of things to compensate for the time. This definitely shouldn’t stop you…