A case study on how reducing the cognitive load to make a selection, lead to 100% plus uplift in conversion. — About OYO Life: OYO Life offers long-term affordable housing for millennials and young professionals. The properties are equipped with essential amenities like Wi-Fi connectivity, television, refrigerator, furnishings, AC, regular housekeeping, power backup, CCTV surveillance, and 24/7 caretaking.